ONE DAY OR DAY ONE
FT. AARON BRIMHALL: PHOTOGRAPHER // ATHLETE // FATHER
My Role: Executive Producer // Visuals Director
Every year we create a campaign called "Chasing Legacies" - a story about an incredible human living life to their fullest potential. The goal is to capture the essence of that person in their natural element, doing the things they do best. We flew out to Salt Lake City, UT and had the trip of a lifetime. Needless to say, the content we captured was as daring as Brimhall is. “Always show up. every. single. day.”
-Aaron Brimhall
Daring, gritty, expressive, and powerful. Few images are more iconic than Aaron Brimhall’s.
But what makes Aaron truly unique isn’t just his obsession with his art - it’s his unrivaled commitment to his athletic pursuit, and his never ending drive to find purpose and joy in everything he does.
ADS BORN FROM DAY ONE
Pairing strong visuals with a message that a specific audience can relate to isn’t always enough. My goal was to craft short form videos that could live on their own and carry the mantra of the campaign. Each video served as both an organic post, to extend the lifecycle of the campaign; and as a retargeting ad - to drive target audiences to remember the campaign and its meaning.
UI/UX : On-Site Experience
The experience on-site has to match the essence and power of the story you are trying to tell. Aaron is bold, daring, and gritty. So the on-site visuals had to measure up to the effort that went into capturing his story. We opted to break the dark patterns with bursts of pink and blue to match his nightime photography. From top to bottom this branded to match Brimhall.
